Publication and design fields are such very dynamic and innovative fields in which the combinations between linguistic and visual components. As argued by Kress and van Leeuwen (2006), each mode of semiotic system has its own potential for meaning-making and specific social valuation in particular social context. Each kind of representational modes cannot be held separately because they support each other and considers as an autonomous communicational resources in culture practice and communicative behaviors.
Furthermore, Schriver (1997) indicated that beside the harmony of semiotic feature, a successful document also needs to mainly base on the ideology, cultural background, audience’s belief and experience so that it is able to communicate with the audience effectually.
Moreover, the writers have to carefully pay attention to the sources they are going to use as references in order that the issues of plagiarism, defamation and copy right infringement are prevented from occurring.
References list:
1. Kress, G & van Leeuwen, T 2006, ‘Chapter 1: The semiotic landscape: language and visual communication’, in Reading images, Taylor and Francis Group, New York.
2. Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub, New York
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